Edison, reshaping his world

Edison, a man that shaped the world.

Edison, a man that shaped the world.

In a recent issue of Time Magazine, the cover had the image of Thomas Alva Edison holding a light bulb with the byline “How One Powerful Idea Changed America”. Now I am not a big fan of Time, but I am a big fan of Edison so I could not resist.

As a boy, my Father took me to the Henry Ford Museum & Greenfield Village in Dearborn, Michigan. It was a fascinating place of wonder to me.  The Museum houses an amazing collection and historical record of innovation and advancement in the areas of science and technology. Inventions that changed and shaped our nations with buildings full of trains, planes, cars, machines, equipment and early electronic devices with all of their buttons and wires. I was in heaven; I have always liked things with buttons.

Greenfield Village is a collection of historic buildings or reproductions in some cases that have been assembled into a village of their own. A couple of things I saw in Greenfield Village have always stood out in my mind. The first being the Lincoln chair. President Abraham Lincoln was sitting in this rocking chair during the production of Our American Cousin at Ford’s Theatre when he was assassinated on

The "Think tank" of Edison

Edison and his Menlo Park Lab staff

April 14, 1865. It was a sobering connection to this historic event that impacted our nation. Secondly was Edison’s Menlo Park Laboratory. This “invention factory” was the first industrial research laboratory and the first “think tank” where Edison assembled workers who were experts in their fields from all over the world.

Edison's Patent Drawing of the Electric Lamp - Janurary 27, 1880

Edison's Patent Drawing of the Electric Lamp - Janurary 27, 1880

Edison was born in my home state of Ohio in 1847 and by the time he was twenty-two he had patented his first invention. He lived to be eighty-four and patented 1,093 inventions by the time he died in 1931. It was on December 31, 1879 that he demonstrated his most famous invention: the first practical incandescent electric lamp. He was not the only one that had this idea; there were many experimenting along the same line at the same time. His simple socket design and the carbon filament in a vacuum to keep it from burning up are what made his version successful. It was not Edison the inventor that captured my attention and my imagination; it was Edison the innovator that impressed me. As wonderful as all of his inventions are, what made him great to me is that did not stop there, He used his experiments, his inventions and his mind to change the way a nation and then a world lived.

He was an early example in my young life of how a man could play a role in shaping the world in which we live. He was a part of a long list of Americans that had the drive, determination and will to forever change the world we live in for the better. He not only focused on the bulb, but on the power generation and on a business model that would supply both to the masses. Those early concepts are still touching our lives today, amazing!

A page from Edison's notebook

A page from Edison's notebook showing some of the projects he was working on.

Edison was truly unique in that he did not just impact the world once but over and over again. He is the father of recorded and transmitted sound and images. Our phones, videos and much of the way we communicate all began in the mind of Edison. Many of his concepts were ahead of their time; many are still relevant today, over a hundred years later.

This is the kind of life I hope to live, a life as I have said before that takes what is around me and uses it to shape the world. My goal is to have that same entrepreneurial spirit that Edison had, the mindset that is the focus of my blog. The Time article points out the decline of Americans with this mindset. Where once as a nation we were the undisputed leader of innovation, we are now ranked eighth. Again I point out that the entrepreneurial spirit we once had is slowly being replaced with a sense of entitlement. Where once there was a line of men like Franklin, Edison, McCormick, Morse, Bell, the Wright brothers and Ford there are few standing in their place today.

All is not lost; there are still some innovators out there. I am so drawn to the commercial space industry due to the fact that there are some Edison’s among them. Men like Burt Rutan and Elon Musk and companies like Virgin Galactic and Space X. Like Edison, they are attempting to build innovations and industries that will change the world. Risk takers and world shapers, they are my kind of people.

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I can’t “like” everything!

I can't like everything!

I can't like everything!

I definitely am a big proponent of social networking, after all it’s a large part of how I make my living but even I have my limits.

I not only connect daily with business online but also the old fashioned way with public speaking engagements, events, community involvement and good old fashioned face-to-face networking. I interact with hundreds of businesses and business people on an ongoing basis.

The result is an endless list of page suggestions, event R.S.V.P. request, etc., etc. So as a courtesy, I follow, like, connect with folks whom I may have met, may even know and call friends but have never even used their business or services. Many have created their online social media presence at my suggestion!

Here’s the rub…most never go beyond getting people within their inner circle to connect with them. Still fewer add ongoing, informative, engaging content to their network after it is set up. Result…most never realize the benefit possible, see an impact on their business or take it to the next level. If this is the boat you find yourself in, here are a few tips and a few articles that may help jump start your dead online marketing strategy:

Courtesy connections will only take you so far – friends and acquaintances may connect with you out of friendship or pity but why would others who are in their networks connected to you. You must give them a reason to connect.

Why should I listen to you – content, content, content, is what keeps them coming back for more. I find that many customers will not make the investment of time necessary to communicate, well if you don’t, I’m sure a competitor will, after all somebody out there really wants my business. Come on, why should I use you, why should I refer you, why should I even care?

Have a plan – good business and good marketing principals still apply. What are you trying to accomplish with social marketing? Who are you trying to reach? Why? What are the measurable returns for the investment? What are the best assets and tools to utilize? Who is going to do the work and be responsible for the follow through?

Pay attention – if you are not experiencing success on some level with social marketing, it’s because you are not paying attention! There are endless blogs, helps, tips, apps and examples online. There seems to be no end or limit to the possibilities for those who are willing to make the effort. Of course it is impossible to absorb it all, but it’s just plain silly to stick your head in the sand!

Be consistent – It’s simple, too little content and people will lose interest. Overload them with too much at one time and they will tune you out. Irrelevant information will make them think you don’t know what you are doing or what you are talking about.

Keep it real – if you engage someone, get the lead, get the referral, have a connection, you better be able to perform what you have promised. Negative information about you or your business can spread instantly on the web and usually will be a permanent.

Lastly, don’t lose sight of the great opportunity that business today have to reach the masses…it is simply amazing! Start today building your skill sets today with these great articles that I came across.

Most Marketers not Profiting From Social Media

7 Steps for Creating a Social Media Marketing Plan

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A glimpse of a visionary…

IAC 2009 Daejeon

Pat Hynes, Panel Chair at IAC 2009 Daejeon

I have lived to see the day that private commercial space has become a reality and will become a force. Networking three years ago at the National Space Symposium with ISPCS chair Dr. Pat Hynes, it was hard to get people to even give us a few minutes of their attention and many times you got the feeling they were just humoring us because Pat can be tenacious and it was the only way to get rid of her.

My how things have changed…Billions of dollars in NASA funding are now at stake, with the long-term potential of lucrative markets in not only ferrying NASA astronauts but also space tourists and other commercial customers to the International Space Station and other facilities, like those planned by Bigelow Aerospace. Weekly there are advancements in theses private sector companies in making this a reality.

What is amazing is that a NASA Space Grant director knew it decades ago. Pat Hynes had a vision that

Women in Aerospace

Women in Aerospace's 2010 Reception at National Space Symposium l-to-r: WIA Board Vice Chair Sandy Coleman, Past WIA Board Chair Debra Facktor Lepore, founding WIA member and NASA Deputy Administrator Lori Garver, Past President Merrie Scott and WIA Board Member Dr. Patricia Hynes celebrate 25 years of Women in Aerospace.

 this paradigm shift would take place and that she could use it to make an impact on of all places, New Mexico.

New Mexico, with its Spaceport, is pretty unique, building on the scientific heritage of Los Alamos and Whitesands which are in the state. The visionary idea for a spaceport dates back to Kennedy’s time when the Governor wrote to the President suggesting the establishment of a spaceport.

Working behind the scenes with a handful of believers like Lou Gomez and Len Sugerman, Pat has had a major impact on making New Mexico a player in this ever growing industry. Most important, she made a believer out of me.

 

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Entrepreneurial Spirit

World Shaping

Welcome to my blog. It always amazes me how many irons a guy can get in the fire at one time, I hope to kind of pull them all together on this site and share them with those who are interested. I have a passion or spirit or drive which I find hard to put into words. In its most recognizable form it manifests itself as an entrepreneurial spirit. I recently read an article by Dr. Jeff Cornwall that said it comes from our culture, since our founding, our culture was fostered by our freedoms. I think that it is something deeper than that and that those of us that have this flame have come together and shaped our culture. For me that is a primary part of the experience, taking what is around me and shaping it, very similar to an artist, but with the mediums of people, projects and opportunities.

I do believe we need to guard and foster these freedoms that have defined our culture. We are indeed seeing a fundamental shift from a spirit of entrepreneurship and self-reliance to a spirit of entitlement. As for me, this is not acceptable; my entrepreneurial spirit is a drive deep in my core values. My hope is that there are many more with this entrepreneurial spirit that seek the rewards that come from risk-taking and world shaping.

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